Mature Adult Travel Specialist [PDF]
Mature Adult Travel Specialist [PDF]
Every eight seconds someone in the United States turns 50. Mature adults (50+ years old) control 50% of discretionary spending. That's what makes this such a lucrative, growing niche. Course topics include: expectations, demands and travel trends of mature adults, travel patterns and expenditures, the different buying patterns of the senior citizen (65+) and baby boomer (50-64) markets, "Hot" Buttons for upscale mature adults, unique marketing and sales strategies, companies sensitive to mature adult needs, health and the mature traveler. Note: The testing service is no longer available.
Author: Talula A. Guntner, Ed.S., CTC, MCC
Publisher: ASTA
Format: PDF
Publishing Date: 11/09