Speaker Biography      


Jon Last, President,  Sports and Leisure Research Group Jon Last

President, Sports and Leisure Research Group

Jon Last is the president of the Sports and Leisure Research Group. He has conducted high-profile public opinion research in the sports, travel, and leisure sectors over the past three decades. His firm has done work for all the major sports leagues as well as 30 professional sports teams. He is also a past president of the Marketing Research Association.