Senior Vice President and Chief Marketing Officer, BWH Hotel Group®
Dorothy Dowling is Senior Vice President and Chief Marketing Officer for Best Western® Hotels & Resorts. Dowling, a 30-plus-year hotel industry veteran, directs all marketing and sales strategies, overseeing the brand’s loyalty program, consumer and field marketing activities, advertising and public relations.
Since joining Best Western in 2004, Dowling has implemented a number of measures to increase market share and contemporize the iconic brand.
During Dowling’s tenure, she helped introduce the descriptor program to establish distinct hotel types within the Best Western umbrella, made significant investments in the brand’s sales programs, and re-branded the loyalty program to Best Western Rewards® - increasing its membership to over 40 million and more than doubling its revenue contribution percentage to hotels. BWR® has since earned key industry recognitions including ranking as a top hotel loyalty program by U.S. News & World Report® for seven consecutive years.
Under Dowling’s leadership, Best Western has strengthened its strategic AAA® /CAA® partnership, resulting in Best Western receiving AAA’s Lodging Partner of the Year Award annually since 2008.
Best Western has also become a leading hotel player in digital marketing through innovative partnerships with Google®, TripAdvisor® and Facebook®, among others. The “Best Western Virtual Reality Experience” earned Best Western a spot in Fast Company’s Top 10 Most Innovative Companies in the AR/VR category.
In 2019, Dowling was named President of the Global Business Travel Association (GBTA) Allied Leadership Council. She is also Chair of GBTA WINiT’s Strategic Advisory Board, serves on HSMAI’s Americas Board of Directors, and is an Independent Trustee on CubeSmart’s Board of Directors.
Honored with a number of awards, Dowling was recently recognized as a Bronze Stevie® awardee in the Woman of the Year - Advertising, Marketing & Public Relations category; one of WINiT by GBTA’s “Top 40 Women in Travel;” and GBTA’s 2018 “Allied Member of the Year.”
Before Best Western, Dowling held executive-level positions with ARAMARK’s parks, resorts and conventions divisions, and Cendant (now Wyndham Hotel Group). Her hospitality career began in Canada after earning a joint Masters of Arts degree in sociology and leisure studies from the University of Waterloo in Ontario.